I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
There are people who live inspired and there are people who do not. The difference? Some people read inspirational texts, surround themselves with inspirational people, attend inspirational events, draw from inspirational sources, live in or create inspirational environments, persist in their minds [...]
There is no one who understands this blog. The statistics that the system gives me is very limited, and for this reason, I really don’t know who visits it. I guess we are a little bit of advertising friends, or suddenly, many [...]
Can you imagine this aircraft at Juan Santamaría? We need a lot of imagination for this. See it inside and out: The world flies at a speed completely different from ours. While in Panama they started the expansion of the canal for [...]
There are commercials that are ruined at the end, as possibly happened with this example of Unimed, which breaks the smile of its stories in sequence when it reminds us that it was just another commercial. Possibly the announcer was left over, [...]
With just days to go before we meet at Volcan in Costa Rica, the country’s premier advertising festival, I’m impressed by news such as Vega Olmos being hired by JWT and Bob Isherwood reinventing himself outside of Saatchi Saatchi. The world is [...]
Last week we received confirmation: Costa Rica will be able to send two creative duos to compete in Film and Print next year, so we at ASCAP are jumping for joy at this sensational opportunity, which is undoubtedly a response to the [...]
