All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Sebastián Mopardo sent me this email that I am happy to share with you, from our friends at the brother school of creatives. SM: Hi Jorge, how are you doing so long? I have seen your blog daily and although I have [...]
There are people who live inspired and there are people who do not. The difference? Some people read inspirational texts, surround themselves with inspirational people, attend inspirational events, draw from inspirational sources, live in or create inspirational environments, persist in their minds [...]
There is no one who understands this blog. The statistics that the system gives me is very limited, and for this reason, I really don’t know who visits it. I guess we are a little bit of advertising friends, or suddenly, many [...]
Can you imagine this aircraft at Juan Santamaría? We need a lot of imagination for this. See it inside and out: The world flies at a speed completely different from ours. While in Panama they started the expansion of the canal for [...]
When in our villages they spoke of someone straight, with good luck or facilities for success, they said that it was someone who “fell standing upright”. When a successful woman married someone with money, they said that “there is nothing like “caer [...]
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set [...]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
About three decades ago I passed a sign outside the Baby’O nightclub in Acapulco that read: “This place sucks. Go next door”. In other words and in our language: “This place sucks. Go next door. Today I say the same to you [...]
On June 25, 2012 Oreo posted this message on her Twitter feed: Celebrate your pride for loving who you love! and added her incredibly popular hashtag #dailytwist, as well as the image that immediately went viral around the world. The twist of [...]
The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part [...]
Running a marathon is an unforgettable experience, it is an integral challenge, it is an exciting achievement and it is a personal best. The marathon is a distance of 42.2 kilometers and tests discipline, perseverance, the product of gradualness, will and constancy. [...]
