All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Sebastián Mopardo sent me this email that I am happy to share with you, from our friends at the brother school of creatives. SM: Hi Jorge, how are you doing so long? I have seen your blog daily and although I have [...]
There are people who live inspired and there are people who do not. The difference? Some people read inspirational texts, surround themselves with inspirational people, attend inspirational events, draw from inspirational sources, live in or create inspirational environments, persist in their minds [...]
There is no one who understands this blog. The statistics that the system gives me is very limited, and for this reason, I really don’t know who visits it. I guess we are a little bit of advertising friends, or suddenly, many [...]
Can you imagine this aircraft at Juan Santamaría? We need a lot of imagination for this. See it inside and out: The world flies at a speed completely different from ours. While in Panama they started the expansion of the canal for [...]
When in our villages they spoke of someone straight, with good luck or facilities for success, they said that it was someone who “fell standing upright”. When a successful woman married someone with money, they said that “there is nothing like “caer [...]
With a referendum ahead for CAFTA in Costa Rica, it is worth remembering the effects of the no vote! Yes to NAFTA! (The video is yet another extraordinary idea by Del Campo Nazca Saatchi Saatchi, Argentina, for Procter Gamble and its Pampers [...]
From a sleepless night: Irremediably I am going to die, although I don’t know when. I will leave everything and only my soul with me. Will I take my memories with me, will I travel with what I have learned? Will I [...]
I always ask for an aisle, open my book, my magazine or my laptop. I take the time of the flight for myself, for e-mails, campaigns, pending issues, strategy or the project waiting for an opinion. And because of this, it has [...]
On Youtube you can find a few one-minute films that are part of an interesting festival for sixty-second feature films. Here is a sample with a focus of key importance for all people living on this planet…
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
