All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
It’s curious how, at certain moments in life, you start hearing questions that reflect what people think and expect of you. “Have you retired yet?” “So, what are you doing now?” “Are you reinventing yourself?” “What’s next?” I’ve found myself facing these [...]
Perhaps the first three words of this article’s headline have made you think of Adidas’ ” Impossible is Nothing ” campaign, but no, I don’t intend to write about it (although I’ll gladly add one of its iconic commercials to the end [...]
From Competitors to Great Friends Competition is a temptation I can’t resist. I’m driven by an overwhelming desire to win. That’s why I choose my battles carefully, only entering those where I sense a chance of victory. I have to admit, I’m [...]
I blinked. Usually, it takes barely a tenth of a second to blink; at most, five milliseconds more. And that’s how it goes: in the fraction of a second it takes to blink, more than 650 days have passed since the last [...]
Hello, everyone! It’s been ages since we’ve connected here on the blog. I can barely remember where the tilde or the em dash is on the keyboard. It’s so easy to let good habits, healthy eating, or work-life balance slip away. In [...]
In October 2019 I listened to a chat led by an influential professor at the IE Madrid Business School – Dr Teresa Martin Retortillo. Her talk posed a powerful idea: purposeful transformation. I was listening to it alongside members of the G50, [...]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
Much has been written about second place. Phrases are frequently quoted that go on and on about how disappointing it is to be second. Vince Lombardi, for example, the NFL player whose name is on the NFL’s premier trophy, said that he [...]
