I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
With a referendum ahead for CAFTA in Costa Rica, it is worth remembering the effects of the no vote! Yes to NAFTA! (The video is yet another extraordinary idea by Del Campo Nazca Saatchi Saatchi, Argentina, for Procter Gamble and its Pampers [...]
From a sleepless night: Irremediably I am going to die, although I don’t know when. I will leave everything and only my soul with me. Will I take my memories with me, will I travel with what I have learned? Will I [...]
I always ask for an aisle, open my book, my magazine or my laptop. I take the time of the flight for myself, for e-mails, campaigns, pending issues, strategy or the project waiting for an opinion. And because of this, it has [...]
On Youtube you can find a few one-minute films that are part of an interesting festival for sixty-second feature films. Here is a sample with a focus of key importance for all people living on this planet…
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
San José – At the recent Volcán Festival, Tribu DDB was awarded the Volcán for Agency of the Year by the Costa Rican Association of Advertising Agencies, ASCAP. With extraordinary creative work for Pinturas Protecto, Credomatic, Aceite Salat, Viceocentro, Osa, Unicef and [...]
Me encontré ésta lista de iglesias relevantes en los Estados Unidos. Impresionante el impacto que están logrando al haber evolucionado con los tiempos. The Openhouse Project en Costa Rica utiliza recursos audiovisuales de North Point principalmente, presente en varias de éstas listas. [...]
THE OPENHOUSE PROJECT PRESENTS “He Still Got the Whole World in His Hands How do we remain hopeful in a world that seems hopelessly broken? How do we continue to trust a God that seems conspicuously absent? How do we find peace [...]
Seth Godin points out that the Internet has killed mass advertising and resurrected a social unit of the past: tribes. These are based on common ideas and values, tribes empower ordinary people to lead and make big changes. He invokes us to [...]
I loved this video, which in a few minutes gives you the reality of the revolution that social networks imply today, right here on our computer screens. The message has many data already surpassed, as Facebook users would already form not the [...]
Social media requires delicate approach 4 March 2010 Print Email Share Save David Edwards, planning director, Digitas London A shift away from campaign sites to community networks by major FMCG brands such as Coca-Cola and Unilever(nma 14 January 2010) is no surprise [...]
