All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Last Friday Al Gore spoke to the world’s advertisers, creatives, clients and production companies at the Grand Audi of the Palais des Festivals in Cannes. The climate crisis is a huge, urgent, important issue, and we can all make a contribution. Al [...]
Leo Burnett Australia ignited everyone’s imagination with an idea that makes us smile, excites us and makes us contagious. The presentation of Leo and its Contagious division has just finished, an extraordinary seminar, superior to any other seen during the week. And [...]
In turn, Saatchi Saatchi’s global network managed to sneak in as the third most awarded network at Cannes 2007. Undoubtedly, another great year for the creative organization headed by Bob Isherwood, as well as for Tony Granger in New York, which in [...]
This is an award at Cannes that we all applaud, because it presents the false advertising evolution of feminine beauty and the reason why it is totally misrepresented. A thunderous applause for Dove and Ogilvy Canada. Standing ovation, with millions of hits [...]
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set [...]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
About three decades ago I passed a sign outside the Baby’O nightclub in Acapulco that read: “This place sucks. Go next door”. In other words and in our language: “This place sucks. Go next door. Today I say the same to you [...]
On June 25, 2012 Oreo posted this message on her Twitter feed: Celebrate your pride for loving who you love! and added her incredibly popular hashtag #dailytwist, as well as the image that immediately went viral around the world. The twist of [...]
The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part [...]
Running a marathon is an unforgettable experience, it is an integral challenge, it is an exciting achievement and it is a personal best. The marathon is a distance of 42.2 kilometers and tests discipline, perseverance, the product of gradualness, will and constancy. [...]
