I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Every month I have published the number of hits reached on the blog, as a curious and revealing data of the virality possible on the Internet. In May, the number of hits doubled that of the previous month, coming from 5,112 different [...]
Today is a particularly significant and exciting day, because we have set out to promote an idea: to change the name of Guatemala to Guatemaya, and for this reason, today, June 1, 2007, we are in Antigua promoting this idea. As I [...]
Be sure to take a look at the future at Apple. Exciting, triggering, inspiring, fascinating, engaging. No wonder this spectacular emotional connection with Apple, Mac, iPod… Thanks Fabio Obando for the link!
I have no way in life to tell you how much I appreciate your trust, your endorsement, your preference. There is no sufficiently emotional way to express the gratitude and honor you give us with your brands, your projects, your companies. To [...]
On Monday of last week, we announced the loss of an important client, which, due to its very particular characteristics, led us to question whether we had lost… or won, because we often win by losing, and there are many cases in [...]
A few days ago I was told that someone had been told that I, probably tired of pedaling so much in the life of advertising, had retired and that I now dedicate myself to golf. Honestly, I burst out laughing. And I [...]
I was delighted to come across a small pride of lions in a corner, as clearly it’s more about the journey than the destination. Precisely one year after Saatchi Saatchi New York won Grand Prix and the coveted Lion for Agency of [...]
Javier Mora and Pablo Chaves have duoed up as general creative directors of Tribu Saatchi Saatchi for more than three weeks now, yet no one has seen them at Tribu yet. The explanation is simple: their first day in their new position [...]
There is something about the airplane, its disconnection, the altitude, the clouds and the sky that provokes thoughts and feelings that lead to ideas different from those born with feet on the ground. Undoubtedly, as my wife reminded me last night, as [...]
We are exactly one week away from the Saatchi Saatchi New Directors’ Show in Cannes, as is customary every year, on Thursday mornings at the Debussy in the Grand Palais. No doubt Bob Isherwood will do it again. We look forward to [...]
