All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today is a particularly significant and exciting day, because we have set out to promote an idea: to change the name of Guatemala to Guatemaya, and for this reason, today, June 1, 2007, we are in Antigua promoting this idea. As I [...]
Be sure to take a look at the future at Apple. Exciting, triggering, inspiring, fascinating, engaging. No wonder this spectacular emotional connection with Apple, Mac, iPod… Thanks Fabio Obando for the link!
I have no way in life to tell you how much I appreciate your trust, your endorsement, your preference. There is no sufficiently emotional way to express the gratitude and honor you give us with your brands, your projects, your companies. To [...]
On Monday of last week, we announced the loss of an important client, which, due to its very particular characteristics, led us to question whether we had lost… or won, because we often win by losing, and there are many cases in [...]
A few days ago I was told that someone had been told that I, probably tired of pedaling so much in the life of advertising, had retired and that I now dedicate myself to golf. Honestly, I burst out laughing. And I [...]
Mario Morales is passionate about INNOVATION, and that is where he has focused all the power of his creative and generative capacity. He talks about innovation, gives innovation courses and workshops, proposes innovation and his company is called almost innovation: Innovare. If [...]
| View | Upload your own A few weeks ago I came across Rogelio Umaña’s blog with this rich, interesting and valuable Powerpoint document, with ideas and contributions to add to the arsenal of arguments and considerations when working with brands. So [...]
I’ve mentioned it before, and today I can’t stress it enough. Buckingham’s proposal makes sense, is simple and adds up in one direction: put your strengths to work to bring you to your full potential. His series of short films called Trombone [...]
After 97,009 page views on the blog in the month of January, and yesterday with 7,559, we are going to rest but not before leaving you with a commercial for F/Nazca Saatchi, Shake your body, to wish you a happy weekend.
When it comes to a store, a showroom or a supermarket, a branch or a showroom, the projected personality counts as much as the experience itself on its own floor. Sodimac, Ikea or Easy, to cite some recent examples of retail advertising, [...]
I am thrilled to share with you this video of Sirena Huang, the violin child prodigy who at the age of 11 fascinates the whole world with her talent and virtuosity. She began her violin lessons at the age of 4, and [...]
