I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Meet Diego Garcia, new General Manager at Tribu, who has arrived making his mark from day one, thinking with his heart and acting focused on establishing a long-term relationship with everyone in the company, with our customers, media, suppliers and friends. Let [...]
This is how Bill Clinton describes the world we live in, in his acceptance speech for the 2007 TED Prize, and adds that it is up to us civilians to propose and actually change the conditions we live in today in order [...]
One of the most important authors of recent times is undoubtedly Malcolm Gladwell. I recommend and celebrate him, as he brings powerful ideas to a world in permanent change at speeds never seen before. His ideas have strongly influenced the theory proposed [...]
Paula Guevara and Carlos Jimenez will be in Cannes for the next Festival, which starts on June 17, and will participate in the Young Creatives Film Competition, which awards the winning duo from 20 of the same number of countries. This competition, [...]
The Lovemarks Effect is the second book to be launched by Saatchi Saatchi and its Global CEO, Kevin Roberts, confirming that we are not talking about a fad or a passing idea. Lovemarks is here to stay and to grow, for a [...]
Don’t miss this 17-minute presentation by Al Gore at TED. The truth is inconvenient, heavy and uncomfortable. It is imperative that every human being take concrete action: balance their emissions and become “carbon neutral”.
I heard that Volcán has once again broken records with more agencies and pieces registered for its November edition, including agencies from Costa Rica (the absolute majority), as well as the first participations of agencies from Honduras, Nicaragua and Panama. In the [...]
The creative advertising world is more than served with the existing festivals. With a revitalized Clio, a sustained Ojo and Fiap, a consolidated San Sebastian, the NY Festivals, London, Dubai, the Drum, etc., etc., etc., etc. and countless local or semi-regional festivals, [...]
Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. [...]
You must visit ASCAP’s new website, www.ascap.cr, as we hope it will become the meeting point for all advertisers, creatives, clients, media and suppliers, students and all those interested in advertising in Costa Rica and its natural region. A special congratulations to [...]
