2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
I see you in moments of pain. I see you in the night, when the sun goes out in life. I see you in the light. I see you in smiles and love. I see you in my dreams. I see your [...]
When we talk about Web 2.0, it is difficult to explain its scope and possibilities. In a January 18 article I included a contribution on the subject. This video, however, does it with SIght, SOundand MOtion, and therefore, does it much better. [...]
THIS BLOG SUCKS. GO NEXT DOOR. Yeap, do yourself a favor and betray this blog right now, click the following link and dive into this site: https://innovation.cnbc.com/en/programmes/innovators_iconoclasts/innovators_iconoclasts Later… would you please… come back? Mario Morales, you are a bad influence, because of [...]
The arrogance of the advertising creative shines through when everyone else is square and we are not. When we think that the account executives fall short, or that the brand manager has no idea what needs to be done. It’s arrogance when [...]
After expanding the blog’s bandwidth, since it burst the day before yesterday due to an unexpected excess of hits, this meeting point on the net is back online, more solid and better prepared to receive your frequent visits, contributions and participation. In [...]
We live in an environment where the importance of something is often measured by the degree of urgency with which it has to be addressed. That’s why a visit to a Festival of the magnitude of the Ojo is like receiving one [...]
The piece that did not even approve the client is the big brother of the frauds, while the piece that advertises a client that does not even exist is the daddy of the frauds. Whether or not you agree with these unimportant [...]
If you were to ask me to describe the Eye of Ibero-America in one word, I would say just one: CHALLENGING. If you gave me the option of a second, I would confess: INTIMIDATING. And if you allowed me a third, I [...]
In the attached file you will find a happy surprise: a spread from the book Lovemarks, the future beyond brands, which I am including in the blog for your use and benefit. However, I insist on something that I have said a [...]
