All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Anybody can make an ad. A brand doesn’t. In Costa Rica, as in the world, there are many people making ads. And of course, people hiring them. Many are those who assume that their brands or products need to advertise to sell, [...]
It’s been a few weeks since Rafael Abreu sent me the link to TED. Today, I am hooked to his TedTalks through iTunes, since all the presentations are available for free on his Podcasts. You can download them to your iPod or [...]
Sir Ken Robinson speaks, from his presentation at TedTalks in Monterey, California, about creativity and the challenge of changing education to value creativity as much as literacy. He identifies the importance of preparing ourselves to be wrong, if we want to be [...]
Photographer Phil Borges estimates that of the 6,000 languages spoken on the planet today, 3,000 are not known by children. In other words, as those who know them die, humanity will lose all the wealth that comes from the legacy of that [...]
USE THE POWER OF TRUST. Forget completely the idea that it is your turn to approve or reject, that this position is a big mistake. If you are going to value ideas, you have to be clear that all have potential, all [...]
There are people who complicate and entangle everything, go back and forth, change their minds constantly, forget what they say, do not allow things to flow, make processes slow and difficult, lower morale and team performance, and use sarcasm to defend their [...]
The Osa is home to 2.5% of the planet’s biodiversity, our land is in everyone’s blood and now we wear Osa on our skin. A few days before presenting the second collection of tattoos, we are pleased to present a simple video [...]
All over the world, agencies that come to play hard at the Cannes Festival prepare their pieces well in advance. In fact, at this moment they are already producing the ideas chosen in the last weeks, in order to have all their [...]
Tony Granger and his team in New York launched a new marvel of a commercial. It’s a story aimed at women and their magic, in a production with a lot of dollars involved. It’s refreshing to see a retail giant like JC [...]
If you are already jogging or running 8 or 10 Kms, you are in time to prepare, for example, for the Miami Half Marathon, January 27, 2008. From Tribu we will be training Quincho Brenes, Gabo Alfaro, Giovanni Sanchez and myself, so [...]
Richard Branson is a living legend and an extraordinary entrepreneur who has amazed the world for years. In this interview with Chris Andersen in Monterey, California, he tells us about his Virgin empire, his successful brands, some of his ideas regarding space, [...]
