All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Anybody can make an ad. A brand doesn’t. In Costa Rica, as in the world, there are many people making ads. And of course, people hiring them. Many are those who assume that their brands or products need to advertise to sell, [...]
It’s been a few weeks since Rafael Abreu sent me the link to TED. Today, I am hooked to his TedTalks through iTunes, since all the presentations are available for free on his Podcasts. You can download them to your iPod or [...]
Sir Ken Robinson speaks, from his presentation at TedTalks in Monterey, California, about creativity and the challenge of changing education to value creativity as much as literacy. He identifies the importance of preparing ourselves to be wrong, if we want to be [...]
Photographer Phil Borges estimates that of the 6,000 languages spoken on the planet today, 3,000 are not known by children. In other words, as those who know them die, humanity will lose all the wealth that comes from the legacy of that [...]
USE THE POWER OF TRUST. Forget completely the idea that it is your turn to approve or reject, that this position is a big mistake. If you are going to value ideas, you have to be clear that all have potential, all [...]
There are people who complicate and entangle everything, go back and forth, change their minds constantly, forget what they say, do not allow things to flow, make processes slow and difficult, lower morale and team performance, and use sarcasm to defend their [...]
One day a week should be a day of pause and reflection. At least one to stop the world and feel. Sometimes I succeed, often I don’t. On the endless quest, taking steps in His direction. Happy Sunday.
fROM TedTalks. Jimmy Wales is founder of Wikipedia, the self-organizing, self-correcting, ever-expanding, and thoroughly addictive encyclopedia of the future. In this presentation, he explains how Wikipedia’s collaborative system works, and why it succeeds. (Recorded July 2005 in Oxford, UK. Duration: 20:47)
Published in The Advertiser in February 2005, attached are some ideas with business sense and emotional depth. This document is especially valuable to every client of an advertising agency. Consider that in his or her condition, the client can make a significant [...]
I believe that Costa Rica is developing a conglomerate of advertising agencies capable of turning our country into a coordination center for regional accounts, for the export of creativity and ideas. If our future as a country is visualized in services, ideas [...]
Pay attention to them: they are the ones who have all the authority to say NO, and almost none to say YES. Do you know any of them? Are you one of them? Do you have any ideas to help them? We [...]
