2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
This Saatchi Saatchi New Zealand commercial reminds us that not everything is done, especially if we use different angles to innovate and see things from a different perspective.
When you come across a place like Tome Dom, you celebrate the fact that there are still corners of the world that survive the Amazon and Barnes Noble stores on the planet, because they are more intimate, more human, more pleasant. Its [...]
A few days ago I went in search of a gas station to return a rented car with a full tank of gas, and thus avoid the abusive charge that companies like Hertz make on the price of fuel. When I started [...]
