All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This year’s Volcano is expected to be a great success as it is the contest that has seen more pieces registered, from more agencies, production houses and other commercial communication companies, as well as the largest pre-sale of tickets to the awards [...]
A Fuego Lento had in November 7,346 page views from 1,147 different servers, as well as bytes transferred that reached 1,018 MBs. Three record figures for this interesting experiment of communication and connection between us. It never ceases to amaze me.
While on our side of the world, Afros, disco music and mirror balls made young people dream, on the other side of the Atlantic some only dreamed of the freedom of being able to say what they thought, sculpt what they felt [...]
With a referendum ahead for CAFTA in Costa Rica, it is worth remembering the effects of the no vote! Yes to NAFTA! (The video is yet another extraordinary idea by Del Campo Nazca Saatchi Saatchi, Argentina, for Procter Gamble and its Pampers [...]
From a sleepless night: Irremediably I am going to die, although I don’t know when. I will leave everything and only my soul with me. Will I take my memories with me, will I travel with what I have learned? Will I [...]
I always ask for an aisle, open my book, my magazine or my laptop. I take the time of the flight for myself, for e-mails, campaigns, pending issues, strategy or the project waiting for an opinion. And because of this, it has [...]
On Youtube you can find a few one-minute films that are part of an interesting festival for sixty-second feature films. Here is a sample with a focus of key importance for all people living on this planet…
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
