. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
As a Marketing Manager, Advertiser, member of the Board of Directors of INPUB, whatever the descriptor or title you want to use, I could not agree more with this paper that you have been developing over time. Those of us who live [...]
After spending all last weekend exercising my position as Prosecutor during the selection of the finalist pieces for the 2006 Volcano, which added to a little more than 30 years as an advertiser, producer and Creative Director, I think I am in [...]
In the Volcano 2006 it seems that ideas, creativity and real campaigns will be mixed with ideas, creativity and fake ideas. It would seem that Volcán 2006 will be a contest of ideas strategically designed for our clients, as well as of [...]
Saatchi New York has added to the personality it is seeking for JC Penney’s, proposing an idea: to go through the crowds and do it with freshness, independence, self-style and self-confidence. I really like the musical mischievousness, its sustained popular approach and [...]
Changing the world. One film at a time. Pangea Day, 4 hours of transformative films, coming soon here. All over the planet, wherever you want to live it or wherever you want to host it. Pangea Day, on May 10.
What are we creatives for? What are we communicators for? What are we advertisers for? And in any case, what is the purpose of our existence, whatever we are, or, to put it another way, what do you have in your hands [...]
