All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The 9th Ojo has concluded, and with it, its definitive consolidation as the most important festival in Ibero-America. Also, with great satisfaction and admiration for my friends at Del Campo Nazca Saatchi Saatchi, I was very pleased to see them consolidate as [...]
The final phase of the most important advertising festival in Latin America kicked off today, Monday, at the Buenos Aires Hilton. The conferences kicked off with a series of presentations that will echo for a long time. The organization is impeccable, the [...]
Can you imagine if instead of“I have a dream“, Martin Luther King had said “I have an objective”? Can you imagine the impact if he had said “I have a proposal”, or “I have data that…”, or “I have a plan…”? You [...]
With one hand on the checkbook and the other hand on the heart, I believe that there are too serious and visible threats to our advertising activity to add depth to our own weaknesses. Yesterday I was in a meeting where my [...]
My dear Quincho, an emotion led you to a sad conclusion…WE ARE STALKED. And I dare to tell you with joy that you are wrong, WE ARE MOVING FORWARD and let me tell you why: WE MOVE FORWARD when you don’t wait [...]
