All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I do not know its origins and I do not understand in depth its full dimension, however, I am also a victim of the consequences of living in a country so pure life. In the most positive aspect of its content, to [...]
As a university student I was consumed in the politics of those years. In General Studies I was a soldier in the legions of young rebels who made Cotico president of the FEUCR in 1975. Years later, it was I who tried [...]
From vision to reality to illusion to realization, :CAMedia went from an idea to a consolidated success in a very short time. It is clear: the market was waiting for it and Rolando Rodriguez made it a reality together with an extraordinary [...]
Uncontrolled visual pollution: that is what billboards, signs in general and, especially, the recently arrived billboards bring. It is enough to open our eyes to the visual contamination that they bring everywhere, to realize the indiscriminate way in which they invade our [...]
Every day, advertising influences the world intensely, profusely and repeatedly with creative ideas to change the world. The Cannes Lions International Festival of Creativity and the Bill Melinda Gates Foundation know this, and have teamed up to promote the use of creativity [...]
If you are not, let’s assume that you are among the general public, and not a puclicist, advertiser or any media or digital media. So, with everyone leveled up as busy people going about their happy lives, is there anyone out there [...]
Exactly 25 years ago today, Alexandra Franco opened the doors of the Casa de los Niños Montessori in Escazú, the kindergarten that today is called Hometwo. This long journey triggered the modern Montessori movement spread throughout the country in early childhood education. [...]
As customers, we do not have a monopoly on the truth, although we always have the power to decide, to choose whether to approve or reject, to return or leave, to recommend or not, to repeat or discard. I believe that the [...]
Fear paralyzes, curtails, delays, annuls, petrifies, disables. Fear subjugates, subordinates, crushes, stuns and degrades. Fear humiliates, lulls and disarms, fear is a scourge and should not be part of your life. Overcome your fears! Fear is subjective, personal, it is up to [...]
“Disorganized media and advertising clients” This post may sound relevant to media, brands and agencies only. However, for those who are not in these sectors, isn’t it true that we want better advertising, better brands, more value for our money? Who wants [...]
