All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I do not know its origins and I do not understand in depth its full dimension, however, I am also a victim of the consequences of living in a country so pure life. In the most positive aspect of its content, to [...]
As a university student I was consumed in the politics of those years. In General Studies I was a soldier in the legions of young rebels who made Cotico president of the FEUCR in 1975. Years later, it was I who tried [...]
From vision to reality to illusion to realization, :CAMedia went from an idea to a consolidated success in a very short time. It is clear: the market was waiting for it and Rolando Rodriguez made it a reality together with an extraordinary [...]
Uncontrolled visual pollution: that is what billboards, signs in general and, especially, the recently arrived billboards bring. It is enough to open our eyes to the visual contamination that they bring everywhere, to realize the indiscriminate way in which they invade our [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
