All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The hugs between friends is one of the best things Cannes has to offer. After more than three decades in advertising, it’s not hard to run into people you’ve seen in twenty-five, fifteen or five years. Last Tuesday we were at the [...]
After taking a photo with friends in the morning, yesterday afternoon I met Manolo Gavilán (VP and GM of Ogilvy Costa Rica) at the exit of the Palais. We were both frustrated, as everything seemed to indicate that we Ticos were going [...]
Last year Tribu DDB returned from Cannes with 11 finalists and a Lion. This year we return with our suitcases empty of awards, but full of new and greater experiences. Therefore, it is time to focus on June 2013 and start working [...]
For the third time in the history of the Olympic Games, London will host the most important sporting event on the planet. With Nadia Comaneci on stage at the Debussy in Cannes today, on a panel about the games and Visa as [...]
Ogilvy, McCann and Publimark have achieved finalists in PR and Outdoor. The possibilities of more Lions for Costa Rica are growing. Between tonight and tomorrow we will know, although Press has been our difficult moment and the great challenge of the moment. [...]
Brands have become obsessed with the idea of penetrating the new social world we live in. In the seminar by The Huffington Post, however, they warn us of the mobile as the new apple in the garden of Eden. Therefore, it is [...]
Yesterday, the 17 pairs that will compete to represent Costa Rica in the Young Lions Competition in Print, at the next Cannes Festival, were chosen. In a session with creatives from ASCAP agencies, gathered at Garnier BBDO, and with the prosecution as [...]
By Andrés Arias. Yesterday, Tuesday 22nd, we had the visit of Irene Esquivel, Advertising Agencies Manager of Grupo Nación, who came to Tribu for two hours to present to accounts, media, management, creativity and design a wide range of possibilities in creative [...]
Today will be chosen the 25 pairs of advertising creatives who will compete for the national Young Lions, and the grand prize of a trip to Cannes next June with tickets and lodging expenses covered. There they will compete with the other [...]
There is nothing simpler than that, from the depths of your heart, with all your mind in it, you make the decision to go in one direction. However, the complexity that we love to add to everything, even the simplest, betrays us. [...]
With Golds for Publimark Lowe and Ogilvy, Silvers for Garnier BBDO, JWT and DDB, as well as a Bronze for Tribu Saatchi Saatchi, we closed our country’s participation in FIAP in a great way and exceeding expectations. Yesterday I felt a bit [...]
