All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
We are entering the end of the local process and we are at the gates of a new competition. The young Tico talents are about to receive their briefs and run the extra mile. The good thing is that a meme that [...]
There is danger in the comfort zone. Especially for those who prefer radical growth to so-called organic or incremental growth. It is not true that radical is always risky, although to be successful in life you have to take risks. If you [...]
There’s no denying it. The first piece by Tribe for Purdy Motor had a special meaning today. And well, it had to be for the entire Toyota Land Cruiser line. Want one? Here’s more Land Cruiser to tease you.
Protecto is Tribu DDB’s most consistent brand in recent years at Cannes. We took it two years ago with “Seis Mil Colores”, last year we achieved 3 finalists with “Paletas” and now it returns to Cannes 2012 with “Lavable”. If I were [...]
We continue to hunt for Lions in Cannes, because creative prestige is key to our business, because that’s how we protect the best creative talent in Tribu and attract those who are not yet with us. At the end of the day, [...]
Yesterday, agencies in the region turned to the lists of Finalists published on the Caribbean site, https://www.festivalcaribe.com/home.asp, to find a significant number of entries from Costa Rica on the short list in the different categories. It seemed to me that Ogilvy Costa [...]
For 16 Tribu creatives, today kicks off a Caribbean weekend, with the new edition of the festival organized by the Círculo de Creativos de Panamá. Costa Rica sent more pieces than any other country, and Ogilvy Costa Rica more than any other [...]
