All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
It was March 2008 when I programmed the rental car’s GPS to find the closest gas station. I was in Paris and had to fill the tank in order to avoid the steep cost of gas at the rental agency. Since I [...]
When I typed this question into Google, a whopping 241 million results came up. “Holy shit!” I thought to myself. Then, I tweaked my query slightly, swapping the word “world” for “life” and two million more search results were generated. Safe to [...]
My blogging debut was back in 2005 when I first wrote a few lines here, on the Slow Burn blog, named A Fuego Lento in Spanish. Since then, it has certainly lived up to its name; I’ve gone through periods of writing [...]
The Value in Respecting Differences The month of February that is ending has been a personally inspiring experience. On the first of the month, my wife and I took flights from Juan Santamaría airport to Delhi, India. From there, we went on [...]
He began the day’s Keynote by reiterating that we can all transform the world, recalling that a child in Africa with a smartphone today has more information in his hands than the President of the United States 15 years ago. Moore’s Law [...]
Celebrate respect,Celebrating great achievements In your home, your organization, within your company or your team, in your tribe or your club, celebrate everything you want to have repeat itself! With 95 minutes on the clock, Bryan Ruiz made a masterful assist. The [...]
As president of ASCAP, in 2007 I had the honor of announcing the Agency of the Year at the Horseshoe Salon. In that Volcano we decided that we would do so, and when it was my turn to do so, it was [...]
Bill Bernbach, the greatest creative among the greats of the 20th century, left a gigantic legacy. At the same time that Burnett and Ogilvy were writing their history, Bernbach’s B at DDB made a profoundly influential contribution to advertising and to this [...]
Bill Bernbach was the most influential advertiser of the 20th Century, and today our agency carries his letter in the B of Tribu DDB, for which we feel honored, grateful and challenged. In the celebration of his first centenary, all over the [...]
After its take-off in the last 16 months, Bosz Digital has reached a perfect speed and elevation to continue moving forward in ideal conditions. Today with over 220 geeks at full plasma engine, up from 12 people in January 2010, Bosz is [...]
With 9 for Tribu DDB Costa Rica and 4 for Guatemala, our Central American network celebrated a great night at the Antigua Festival. With the addition of Gold and Grand Jade for DDB Colombia, the big winner was DDB Latina. On a [...]
A while ago I posted this tweet: “A united industry like Ugap and the #festivalantigua reflects that all the players in the market are smart and visionary people”. In other words, Costa Rican advertisers: let’s learn from the Chapines. The great Antigua [...]
