All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
When you add up the years, you add up the experiences, Chivísima! They say that old dogs don’t learn new tricks, which is why I won’t stop taking notes, living, listening, learning and growing. The key ingredient is some humility, knowing that [...]
Strength and honor. The story of a general who became a slave. The story of a slave who became a gladiator. The gladiator who challenged the emperor. It can be your story and it can be ours. I don’t doubt it for [...]
The B in the DDB brand is for Bill Bernbach, the most important publicist of the 20th century, and whose influence continues to be relevant. No creative advertiser or advertising client should miss this video. From DDB Latina’s YouTube channel.
Today is an exciting day for ideas worth sharing. Dr. Roberto Sasso Rojas and his Technology Research Club (which needs a new logo), presents TEDx Pura Vida for the third consecutive year. As tickets have been sold out for months, if you [...]
May Kodak’s history not repeat itself among us!
When in December we talked about reaching 20,000 in a year, I never imagined it possible to pass 100,000 in October, obviously. This is very entertaining and different, both as a contact experience and as a personal exploration. From every point of [...]
Possibly nothing is more difficult than achieving a culture and protecting it over time. We are in continuous evolution and reinvention, however, there are values and conditions that we wish to turn into commitments, to renew, to strengthen, to retake. This video [...]
We are going back to Costa Rica with an invitation: Get on board, we have a lot to win and enjoy in this great creative game in Cannes. So get on board, get on board, get on board…! illustrated with a commercial [...]
A few hours ago we started the meeting of representatives, and since the first presentation we have begun to take note and learn from what is being done in the world to promote the festival, and as a consequence, advertising creativity. At [...]
Today we arrived in London for the first meeting of Cannes representatives attended by Costa Rica, and on its behalf, Manolo Gavilán from Ogilvy and myself. I guess because the festival’s headquarters are located in London, they prefer to convene their representatives [...]
