All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
It is our mission to become the most influential agency in Central America. The vision is simple, yet bigger than us: we want to make the world a better place through advertising. Ours is a culture of inclusiveness and transparency(WYSIWYG), which fosters [...]
It’s just one detail and it makes all the difference. The meeting tent is a marvel, but even more so is how much we enjoy making things happen at Tribu. Check out a sample of emails, in this case with Viviana Araya [...]
When Paula Guevara and Carlos Jimenez were the first Ticos in the Young Lions Competition, in June 2007, I participated as well. Here is the picture to prove it. Yes, the chicken is me, and what fun we had, because they needed [...]
On Monday, June 22, 2009, in “A Fuego Lento” we published a spectacular news, because Maia Livov and Jennifer Caldwell had won a very important Silver medal, participating in Cannes Young Lions Competition. Since we achieved the representation of Cannes for the [...]
I lived ten years of my life as a publicist at McCann-Erickson, one of which was in San Pedro Sula and almost five in Mexico City. Then I returned to Costa Rica and founded Consumer, the name Tribu had for its first [...]
If you are 28 years old or younger for next June, you are a creative, designer, planner or digital designer, and you are fluent in English, you have an opportunity you can’t miss. For everyone in Costa Rica, the Community and La [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
A week ago a DDB TV commercial for Automercados won the Grand Volcano, the country’s dean advertising agency won Agency of the Year, a supermarket chain, precisely Automercados, won the Volcano for Advertiser of the Year and the surprise of the night [...]
First I admired and bought his design, and then I discovered the character behind it: Philippe Starck, the most prolific and world famous designer alive today. Then I learned about the hotels he has designed, bought his books and read his ideas. [...]
