. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
Even though I’m holding it in my hands, I still can’t quite believe it: that so many years of work and learning have taken shape as a physical book. And the result couldn’t make me prouder—a beautiful edition, with its own cover, [...]
I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective [...]
All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and [...]
Just a few weeks ago, I had the chance to take part in a profoundly transformative experience as a mentor at Unreasonable Impact UK & Europe 2025—a gathering of professionals and visionaries organized by the Unreasonable Group and sponsored by Barclays. It [...]
Transcendental memories. Certain experiences in life leave an indelible mark on us in unexpected ways. Some even expand our understanding of the world and ourselves. My recent journey to India, from which I have just returned, was one such transformative experience. During [...]
The return home and the emotion that lasts Returning to Santa Ana after a weekend like the one I just had is anything but a return to routine. Instead, it is a journey home filled with emotion, gratitude, and vivid memories that [...]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
