. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
Since I was a child my family connected me with God. During the first 8 years of my life I was always taken to the Methodist church, and from there I have carried with me bases, values and messages that have accompanied [...]
Press Release. San José, January 16, 2011. Walmart Central America chose Tribu DDB as its new advertising agency in the region, in charge of its popular formats: Palí, MaxiPalí, Despensa Familiar and MaxiDespensa. Walmart’s decision is effective immediately, and was confirmed to [...]
You will probably agree with me that we live between poles. Whether you like them or not, whether they shock you a little or too much, whether they attract you or bore you, life goes inexorably between one pole and the other. [...]
Wisdom, by Andrew Zucherman, is a book in my hands that has made me want more gray hair and wrinkles on my face. How wonderful! Age will bring wisdom and all its marks on our faces, yet more importantly, the sensitivity to [...]
I have not been able to decide. I am fascinated by the first light of day and I love the sky when the sun goes down. Which one do you like the most? Which is your most memorable sunrise? And which sunset? [...]
A few years ago, as if it were yesterday, I posted an anecdote on the blog: “Eyes that do not see”. It is a timely reminder that we must look at the world with a more attentive eye for the unexpected, or [...]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
