All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Wisdom, by Andrew Zucherman, is a book in my hands that has made me want more gray hair and wrinkles on my face. How wonderful! Age will bring wisdom and all its marks on our faces, yet more importantly, the sensitivity to [...]
I have not been able to decide. I am fascinated by the first light of day and I love the sky when the sun goes down. Which one do you like the most? Which is your most memorable sunrise? And which sunset? [...]
A few years ago, as if it were yesterday, I posted an anecdote on the blog: “Eyes that do not see”. It is a timely reminder that we must look at the world with a more attentive eye for the unexpected, or [...]
In the last 9 years I have run 6 marathons, although it should have been about 8. Last year I had an accident in April going down a steep mountain, and that’s when I hurt my knee. How it hurt! Then in [...]
The future cannot be guessed. It is created. In 2011 “Write the future” by Nike won practically all the Golds and Grand Prix it wanted. It managed to be the most shared brand and its global sales increased by 7% during and [...]
A while ago I saw a comment from Rosita Cajas on Facebook that says: “…looking for inspiration to make my 2012 resolutions…. So much to decide with only one week to go!”. I bookmarked a Like and came straight to the blog [...]
“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the [...]
The first surprise of the night was for radio. The second was for Tribu. The third surprise was for Videocentro. The lottery played and this time it was our turn. It was a night for our tribe of talents, as if to [...]
All in the light and no surprises. The work by Tribu DDB continues to show consistency in the creative product. To prove it, here are the pieces for this furniture beautifully finished with Madetec. They are in Pregonero even though they didn’t [...]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a [...]
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, [...]
