All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
If you want to present as successfully as Steve Jobs did, you need two things. The first is to present extraordinary products, and the second is to follow the advice that I received in my e-mail. Here I copy them for you. [...]
With much emotion and great affection for José María Figueres, former president of Costa Rica, I just finished living the interview that Ignacio Santos of Teletica did with him from his apartment in Madrid. If you haven’t seen it, I recommend you [...]
In a month in which I have no intention of writing about advertising, festivals or competitions, although I do write about celebrations, festivities, family, friends and fun, I would like to tell you that some time ago I discovered three letters that [...]
With the simplicity and elegance that we prefer, this year we have two soldiers at the entrance of Tribu in Bethlehem. Christmas is here and it is time to give thanks, to celebrate and remember its true meaning. All we need is [...]
“Don’t try to stand out in the crowd. Rather avoid them altogether,” says gapinvoid today in its image of the day. The recipe is used by some who, without realizing it in time, become codependent to isolation. The message goes on to [...]
In a few weeks, if the Municipality of Belen deigns to overcome its bureaucracy and finally gives us the permits, we will start the construction of Bosz Digital. The building will be located between Tribu and Colegio Panamericano, with its facade facing [...]
A Story of Evolution Some 28 years ago, I began what today is known as a startup, loaded with technology, creativity, and dreams, amid the challenges involved in carving our place among 50 advertising agencies. From a room in my parents’ house [...]
An Event You Can’t Ignore In our country, the region and around the world, most professionals are unfamiliar with Cannes Lions. This is either because they do not know that it exists or because they have the wrong idea about what this [...]
Awards to Excellence The International Creativity Festival Cannes Lions is a name that is no longer enough to describe and adequately name this event. That is why, I believe it offers not a double but a triple shot of inspiration, because it [...]
With more than 40,000 entries competing from every creative corner of the globe, the upcoming Cannes Lions festival will be the biggest, most competitive, most attended and most intense in its more than 60-year history. The competition and global gathering that takes [...]
There is Always Competition “I would like to be a whale shark,” exclaimed that wonderful little boy when I asked him to tell me which animal he would have liked to be. Tenderly moved by such a singular response, it didn’t take [...]
Young creatives from all over the country will be competing for a place at the next Cannes Lions International Festival of Creativity. Organized by Comunidad and sponsored by the agencies Publimark, jotabeqú, Garnier BBDO and Tribu DDB, FCB/Crea and Darwin, the national [...]
