All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today has been an unforgettable experience: the Media Planning organized by Advertising Age in Tegucigalpa, Honduras. My commitment to share the Yellow Papers on Social Creativity and Six Degrees remains firm here with links to the PDFs on the DDB site. In [...]
Last night we closed our year of festivals with 3 Effies, one gold and two silver, all by Tribu DDB for our client Grupo Monge. Here’s how they look with some of the other awards won this year. The Iberoamerican Eye Gold, [...]
On Tribu DDB’s website today, we found a photo worth remembering. There is not much to add to the expressions that perfectly reflect what happens in an organization that is making its mark. We are missing a lot of people in the [...]
Emma Wilkie, General Manager of the Gunn Report kicked off at 9:00 AM on the third day at the Ojo. A few hours away from the Effie in Costa Rica, it is interesting to start with a presentation that sustains the undeniable: [...]
To listen to the most awarded creative of the last 15 years in Argentina, I sat in the front row of the Ojo de Iberoamérica to take notes. If Pablo talks, I listen. I am his fan and over the years we [...]
A few days ago we received the great news, and yesterday it was confirmed on the Community site. As an exception for two emerging countries, and as a result of our efforts, the country will have a jury in Graphics at the [...]
The final phase of the most important advertising festival in Latin America kicked off today, Monday, at the Buenos Aires Hilton. The conferences kicked off with a series of presentations that will echo for a long time. The organization is impeccable, the [...]
A few years ago I attended a week-long workshop in Tennessee, where about 50 of us isolated ourselves from everything that anesthetizes us and takes us away from our emotions. The experience marked me with a turning point that still has an [...]
I am surprised. In October alone, this blog received 5,739 page views from 690 different servers. The most read article in the month has been the one titled “Truchil, a new and …” with more than 800 visitors, second “It is preferable [...]
Not a single Tribu piece entered the Pregonero, due to a collective decision made inside our agency. We decided that we would not participate this year, simply because we were not ready with the festival creative material that is needed, because we [...]