. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
The Ombudsman’s Office and the Propaganda Control Office forget that the rights of the citizens are not above the rights of the property. Today, Banco de Costa Rica announced the withdrawal of its Toucan campaign due to a “prevention order” by the [...]
Why Is It Good to Learn a New Language? I’ve been away from my keyboard and blog for a while. I’ve been distracted by a thousand other things, yet somehow, every day, I increasingly recognize and appreciate the moment in fifth grade [...]
Success is not a gold medal, nor is it a Lion at Cannes, a million Euros or a marathon in a personal best time. Success has become distorted and although it can be achieved on a daily basis, it can generate the [...]
Write a poem. A novel. A short story. Write a song. A blog entry. An original idea. An equation. Writing a tweet. A new element. Writing is a curiosity. I have been days with my fingertips away from the keyboard. My head, [...]
Too often I hear of a crisis of leadership. However, I have never heard anyone talk about a crisis of passivity. Too many people are contemplatively waiting for a solution to their problems by that dishonest means found in the minds and [...]
The future will be a consequence of the decisions we make today. It is not a matter of luck, nor do I believe it is a matter of destiny, the “I hit the jackpot”, I hit the lottery or I was born [...]
I have no way in life to tell you how much I appreciate your trust, your endorsement, your preference. There is no sufficiently emotional way to express the gratitude and honor you give us with your brands, your projects, your companies. To [...]
On Monday of last week, we announced the loss of an important client, which, due to its very particular characteristics, led us to question whether we had lost… or won, because we often win by losing, and there are many cases in [...]
A few days ago I was told that someone had been told that I, probably tired of pedaling so much in the life of advertising, had retired and that I now dedicate myself to golf. Honestly, I burst out laughing. And I [...]
Mario Morales is passionate about INNOVATION, and that is where he has focused all the power of his creative and generative capacity. He talks about innovation, gives innovation courses and workshops, proposes innovation and his company is called almost innovation: Innovare. If [...]
In the last week we were visited by students from Ulatina, Fidelitas, Uveritas, Interamericana and UCR, as well as from Tecnológico de Monterrey in San Luis Potosí. A couple of weeks ago, they had visited us from INCAE, a few days before [...]
