All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
PROMO ACTIVATION, PR DIRECT LIONS WINNERS ANNOUNCED PROMO ACTIVATION AND PR GRANDS PRIX GO TO USA DIRECT GRAND PRIX GOES TO NEW ZEALAND Cannes, 22 June 2010 – The first of the Cannes Lions International Advertising Festival winners were honoured last night [...]
Today we enjoyed the most exciting recognition for the creativity of a dream team in a company like few others: Tribu DDB has 5 finalists in the Press category at the Cannes Lions Festival. These two images are worth gold, no matter [...]
A couple of issues ago, a column appeared in Advertising Age Central America and Caribbean. It may well have gone unnoticed by many, especially since the publication does not have a digital version, as hard as it may be to believe. However, [...]
As of June 20, we will have a new option for entertainment in front of the screen, and it won’t be on TV: the Bob Garfield Lounge. The development of content continues to be frenetic on the network and today it is [...]
For years we have been looking for a Lion at Cannes, however, in 2011 we have one guaranteed. Our entries were made in Print, Media and Public Relations for a total of 9 shots at the frame that we hope to see [...]
I have a lot of time to write with an idea or two in mind. This is why starting a paragraph today without one is suddenly extremely amusing to me. I have no idea where I’m going or what I intend to [...]
The final phase of the most important advertising festival in Latin America kicked off today, Monday, at the Buenos Aires Hilton. The conferences kicked off with a series of presentations that will echo for a long time. The organization is impeccable, the [...]
A few years ago I attended a week-long workshop in Tennessee, where about 50 of us isolated ourselves from everything that anesthetizes us and takes us away from our emotions. The experience marked me with a turning point that still has an [...]
I am surprised. In October alone, this blog received 5,739 page views from 690 different servers. The most read article in the month has been the one titled “Truchil, a new and …” with more than 800 visitors, second “It is preferable [...]
Not a single Tribu piece entered the Pregonero, due to a collective decision made inside our agency. We decided that we would not participate this year, simply because we were not ready with the festival creative material that is needed, because we [...]
