I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
After several years of Cannes, Ojos, Fiaps, Clios and so much more in the world of advertising awards, SXSW Interactive has turned out to be a surprise of unimaginable proportions. More than 30,000 people attend Austin, and among them in 2011: Paula [...]
Some time ago I read that the key to life is happiness, and that the key to happiness is simplicity, or something similar. Although incomplete and questionable, the phrase points to a refreshing, clear and powerful word: simple. For this reason, the [...]
With the SXSW Interactive festival just a few days away, I’m packing my bags for a new and intense experience. Check out what we’re going for: five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking [...]
Already in March and almost 2.2 million views later I came across a wonderful summary of 2010 that I wanted to leave on my blog. Enjoy it first and then allow me to add a paragraph of commentary. Searches continue in 2011. [...]
What we lived through was not a crisis, but a “button-down”. The world went through a reset of economies and finances that completely affected consumption. We were living in the upgrade era and we halfway returned to the replacement era. Everything changed. [...]
Or at least, that is my aspiration. From dust we came and to dust we shall return, although perhaps a little improved in fertilizer quality. Personally, I prefer to be cremated rather than buried, and rather than live confined to a cup [...]
The Nelka case included in this video provides ample and sufficient documentation to generate a rich discussion, which I propose we carry out in a constructive, positive tone, of contribution and growth, and for which we will also have to learn and [...]
Last week I received mails and comments that all added up to recognize that a new ball was being created in our court, around the legitimacy and existence of Nelka, both as an advertising company as well as a client of JWT. [...]
