All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I have been writing A Fuego Lento for several years. In times of greater intensity on the keys, as expected, the visits rise and the connection with readers is strengthened. At the same time, when I let go of the keyboard and [...]
This is a conversation we will never forget. But for that, you have to get to know her. 😉 On her way to the top of Everest, this brave tica named Gineth Soto stopped by Tribu DDB to talk and share. Thanks [...]
I would not like to compete with Tribu. It is an agency that is too strong, dynamic, cheerful, full of energy, ideas and achievements. That must be why so many agencies have given up. Charita! It would be much more interesting with [...]
Invitation to the next event: Sunday, February 6th. Intercontinental Hotel, 4:00 PM. Some of you may have heard or read some of what we have published about the Openhouse Project. In a nutshell, it is an initiative that focuses on creating a [...]
Costa Rican Gineth Soto will reach the summit of Everest next May. Her second attempt will be the good one, and after an intense preparation, she will be the first person from our country to reach the roof of the world. We [...]
For those things in life, I have visited “the city of sin” more than I would have proposed. I ran a marathon there a few years ago, I’ve spent a couple of yearends there, and on last week’s unexpected visit, we went [...]
After several years of Cannes, Ojos, Fiaps, Clios and so much more in the world of advertising awards, SXSW Interactive has turned out to be a surprise of unimaginable proportions. More than 30,000 people attend Austin, and among them in 2011: Paula [...]
Some time ago I read that the key to life is happiness, and that the key to happiness is simplicity, or something similar. Although incomplete and questionable, the phrase points to a refreshing, clear and powerful word: simple. For this reason, the [...]
With the SXSW Interactive festival just a few days away, I’m packing my bags for a new and intense experience. Check out what we’re going for: five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking [...]
Already in March and almost 2.2 million views later I came across a wonderful summary of 2010 that I wanted to leave on my blog. Enjoy it first and then allow me to add a paragraph of commentary. Searches continue in 2011. [...]
What we lived through was not a crisis, but a “button-down”. The world went through a reset of economies and finances that completely affected consumption. We were living in the upgrade era and we halfway returned to the replacement era. Everything changed. [...]
Or at least, that is my aspiration. From dust we came and to dust we shall return, although perhaps a little improved in fertilizer quality. Personally, I prefer to be cremated rather than buried, and rather than live confined to a cup [...]
