I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
A few days ago I had the opportunity to see our 9 young people up close in Cannes, and I can’t express enough the emotion that living with them has left me, even if it was just for a few moments. Their [...]
We will be in Antigua for the next Creative Festival organized by Ugap, the Guatemalan Union of advertising agencies. We are going with the intention of enjoying Guatemala, which is a wonderful country, its jade jewel that is the incomparable Antigua, as [...]
A few years ago I started running. First it was a walk around the block to finish it out of breath, and then it was a gradual, slow and very measured increase. Before I had tried it in a hurry, and injuries [...]
In one of the most unexpected appearances in the history of Cannes, Yoko Ono displayed her enigmatic, legendary and captivating personality, moving in moments from the ridiculous to the sublime, from the unusual to the profound. At the end of her 45 [...]
Gold for Peru, Silver for Colombia and Bronze for Denmark. A great year for Latin America in the Young Lions Print Competition at the Cannes Lios Festival 2010.
Every Monday 7:15 PM. ArteCine Lindora. Free admission. Open invitation. Video Talks in English. Thought and designed for people who don’t like church. BALANCED: June 28, June 5, July 5, 12, 19, 26, and August 2, 2010. Can you be unbalanced financially [...]
We could assume a typical position in our country, and convince ourselves that the issue is really one of budgets. We could also say that our ideas are top-notch and that the problem is that clients don’t approve of anything good. We [...]
| View | Upload your own A few weeks ago I came across Rogelio Umaña’s blog with this rich, interesting and valuable Powerpoint document, with ideas and contributions to add to the arsenal of arguments and considerations when working with brands. So [...]
I’ve mentioned it before, and today I can’t stress it enough. Buckingham’s proposal makes sense, is simple and adds up in one direction: put your strengths to work to bring you to your full potential. His series of short films called Trombone [...]
After 97,009 page views on the blog in the month of January, and yesterday with 7,559, we are going to rest but not before leaving you with a commercial for F/Nazca Saatchi, Shake your body, to wish you a happy weekend.
When it comes to a store, a showroom or a supermarket, a branch or a showroom, the projected personality counts as much as the experience itself on its own floor. Sodimac, Ikea or Easy, to cite some recent examples of retail advertising, [...]
