I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
BRAZIL WINS PRESS GRAND PRIX THE 2010 PRESS Lions’ Grand Prix winner is AlmapBBDO São Paulo, Brazil, for the Billboard Magazine campaign ‘Bono’, ‘Eminem’, ‘Amy’, ‘Britney’, ‘Marilyn’. Jury president Mark Tutssel, Leo Burnett Worldwide’s chief creative officer, said: “The Grand Prix winner [...]
One no longer knows if there is a line between creatives and inventors, between iconoclasts and innovators, or between advertising and what today should have a new name. What is certain is that now online meets offline with above the line and [...]
There are days when everything looks dark and depressing, even though everything around you is bright, inspiring and exciting. We often allow feelings to randomly capture us, without discovering the incalculable power in us to choose them. I’ve heard this phrase: “Pain [...]
This week the Cannes Lions festival awarded the founder of Facebook as Media Person of the Year. They fell short: it should have been Media Person of the Century. At only 26 years of age, today he is the founder of a [...]
After Tuesday night, when Cannes held its open-air party on the beach in front of the Carlton, yesterday I woke up with a severe sore throat that warned me of the inevitable: a cold is coming. I spent Wednesday well affected and [...]
Let’s look at it this way. In a year in which we repeated agency of the year in the Volcano, with lava, fire, ashes and fumaroles included, to then sail the Caribbean alone in a speedboat and bring us more statuettes than [...]
I highly recommend this book published by Lawrence Harrison and Samuel Huntington, as it helps to understand the reasons why there are countries prone to development, while many of us live in others prone to underdevelopment. Unfortunately for us Latin Americans, we [...]
Yesterday, agencies in the region turned to the lists of Finalists published on the Caribbean site, https://www.festivalcaribe.com/home.asp, to find a significant number of entries from Costa Rica on the short list in the different categories. It seemed to me that Ogilvy Costa [...]
For 16 Tribu creatives, today kicks off a Caribbean weekend, with the new edition of the festival organized by the Círculo de Creativos de Panamá. Costa Rica sent more pieces than any other country, and Ogilvy Costa Rica more than any other [...]
