All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Innovate or Die The conventional view of business holds an arguable principle: “grow or perish.” Due to the usual transactional, incremental, and certainly linear attention within companies, it would seem to be true and sufficient, because we assume things either go up [...]
We have received the welcome news that Ferrán Adrià will be in Costa Rica to detonate innovation and share his secrets in the kitchen. With 1,846 dishes invented during 25 years in the kitchen of elBulli, his legendary restaurant ranked as the [...]
I invite you to get to know Khan Academy. Its mission is to provide free, world-class education to anyone in every corner of the world. For students, teachers and parents alike, Khan has come to deliver an extraordinary solution. It allows you [...]
Perception is reality. Really? Neuroscience observes, measures and analyzes the way our brain works, to remind us that we are complex systems of reasons and emotions, in the simplest possible summary. So, perception is reality? The usual thing is to believe we [...]
Today the Costa Rican National Design Team, grouped together in a natural, informal and spontaneous way, with incalculable talent, heartfelt emotion, visible admiration and genuine spirit of celebration, has rendered a Graphic Tribute to the Sele. Its organizers Marianella Snowball and Noé [...]
I had the opportunity to be in the three matches that the Sele lost in the World Cup in Germany. When we were eliminated in the last game against Poland, it was embarrassing to listen with astonishment to the Tico fans chanting [...]
THIS BLOG SUCKS. GO NEXT DOOR. Yeap, do yourself a favor and betray this blog right now, click the following link and dive into this site: https://innovation.cnbc.com/en/programmes/innovators_iconoclasts/innovators_iconoclasts Later… would you please… come back? Mario Morales, you are a bad influence, because of [...]
The arrogance of the advertising creative shines through when everyone else is square and we are not. When we think that the account executives fall short, or that the brand manager has no idea what needs to be done. It’s arrogance when [...]
After expanding the blog’s bandwidth, since it burst the day before yesterday due to an unexpected excess of hits, this meeting point on the net is back online, more solid and better prepared to receive your frequent visits, contributions and participation. In [...]
Garnier BBDO has been strengthened for years with the frontal competition of jotabeqú and vice versa. Ogilvy is the product of the merger of Óptima and Modernoble, as well as of its competition with Asesores or Publimark, to name just two. Tribu [...]
Or, should I say, are we going to Cannes? In 2006 I woke up to my life mistake and discovered how late I was going for the first time to the great advertising festival in the world. There I told Pablo del [...]
Billy Collins, former US Poet Laureate and one of America’s best-selling poets, reads his poem “The Best Cigarette” with animation by David Vaio of FAD. Noted for their intelligent humor, accessibility and observations on daily life, Collins’ popular poems come alive further [...]
