All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The influence received this week in Tribu was as if injected into the veins and transfused into the hearts of everyone in Tribu. They came, they shared and although they left, the truth is that they stayed with us for many years [...]
Today I received an email from Esteban Jimenez addressed to everyone at Tribu. His story seemed so important and real to me, that I thought it could contribute to you as it did to me. So here it goes: GIVING IT ALL [...]
If the world is change and constant evolution, I have a simple question: why do we insist on returning to the same old habits and customs? If we accept that change is an inherent ingredient of existence, why do we cling to [...]
ASCAP has opened registration for the next Young Lions, so dozens of young creatives under 28 years of age will soon be competing in the country to achieve one of the 3 pairs in Cyber, Print and Film that will go to [...]
Throughout our lives, we are confronted with decisions we never anticipated having to make. Relationship decisions Career decisions Financial decisions Parenting decisions The list goes on and on. To complicate matters further, the timeframe for making a decision is often short and [...]
Cannes Lions 2010 Titanium And Integrated Jury President Announced 21 January 2010 The elite Titanium and Integrated Jury, which awards breakthrough ideas and the best integrated campaigns, will be chaired this year by Bob Scarpelli, DDB Worldwide’s Chairman and Chief Creative Officer. [...]
After judging some 400 advertising pieces of the Ojo de Iberoamérica, and having seen some 1,500 more, I have some anxiety and concern, because we have a long way to go. Not only are we far from Argentine creativity, but we are [...]
There is no one who is unaware of the fierce and predatory competition among advertising agencies in the country and around the world. It would seem that the time of ladies and gentlemen has passed and it has become, as they say [...]
Live creatively.
Today is Friday the 13th and I’m in Montevideo. I’ve been watching commercials for hours and enjoying this opportunity to judge at the Ojo de Iberoamérica, with the DVD they sent me on my laptop and a Diet Coke without ice, while [...]
The upcoming Volcán, an advertising contest organized by ASCAP, the Costa Rican association of advertising agencies, could be a turning point, a milestone in our creative history, a point to trigger a breakthrough, leaving behind the past and defining together the future. [...]
This wonderful story told in an innocent Iranian production, became a worldwide success with nominations and awards all over the world. It is easy to recognize that big budgets are not needed when an idea is so wonderfully powerful. This film should [...]
