All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Cannes Lions 2010 Film and Press Juries announced 03 March 2010 The organisers of the 57th Cannes Lions International Advertising Festival are pleased to announce this year’s Film and Press Lions juries. “Pulling the finest creative talent from across 25 countries has [...]
PR And Promo Jury Presidents Announced 10 December 2009 Two more industry leaders are named as heads of jury by the organisers of the 57th Cannes Lions International Advertising Festival, the most prestigious global advertising and communication awards on the industry’s calendar. [...]
Cannes Lions 2010 Radio, Media And Outdoor Lions Juries Announced 15 March 2010 Cannes Lions are pleased to announce the members of the Radio, Media and Outdoor Lions juries. Commenting on the juries, Terry Savage, Chairman of the Festival said, “Cannes Lions [...]
Cannes 2010 Direct, PR And Promo Activation Lions Juries Announced 30 March 2010 Cannes Lions are pleased to announce the members of the Direct, PR and Promo Activation juries. Philip Thomas, CEO of Cannes Lions, said, “We are seeing more and more [...]
Cannes Lions 2010 Cyber And Design Juries Announced 07 April 2010 Cannes Lions are pleased to announce the members of the final two Cannes Lions juries to be revealed, Cyber and Design. Terry Savage, Festival Chairman, said, “In 2010 we welcome two [...]
Study uncovers secret of world’s most admired companies Engaging with employees strengthens loyalty and improves performance After the thirteenth version of the famous list of the most admired companies in the world, published annually by Fortune magazine and the Hay Group, [...]
Today we finally received the signal we were waiting for: it’s official. Movistar, our new big client has chosen us to be their creative partner in Costa Rica for an unprecedented launch in the country. Although until just a few weeks ago… [...]
Last night the results of Young Lions were announced, the creative duos that will represent our country in Cannes in the categories of Cyber, Print and Film. They were chosen by a jury made up of 19 renowned colleagues and friends of [...]
It is with great joy that I share with you some happy news: Costa Rica’s participation in Cannes is the largest in our short and successful history at Cannes Lions. With 58 entries for the country, the participating agencies will try to [...]
In this third entry regarding our advertising industry in Costa Rica, I bring to your screen a first and very simple proposal: let’s celebrate all the differences and since it is better to do it in a single forum, let’s coincide in [...]
At Incae I was taught a definition of strategy that I love. Strategy is about choices, about sacrificial decisions and about deliberately choosing to be different, as proposed by Michael Porter. Strategy is also about knowing clearly when to say no. Success [...]
In the twenty-something years of Tribu (formerly Consumer Publicidad), we didn’t always celebrate like we do now. We all know it and yet, we easily forget it. When we lost in a Pregonero or a Volcán, when we thought we were going [...]
