I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Me encontré ésta lista de iglesias relevantes en los Estados Unidos. Impresionante el impacto que están logrando al haber evolucionado con los tiempos. The Openhouse Project en Costa Rica utiliza recursos audiovisuales de North Point principalmente, presente en varias de éstas listas. [...]
THE OPENHOUSE PROJECT PRESENTS “He Still Got the Whole World in His Hands How do we remain hopeful in a world that seems hopelessly broken? How do we continue to trust a God that seems conspicuously absent? How do we find peace [...]
Seth Godin points out that the Internet has killed mass advertising and resurrected a social unit of the past: tribes. These are based on common ideas and values, tribes empower ordinary people to lead and make big changes. He invokes us to [...]
I loved this video, which in a few minutes gives you the reality of the revolution that social networks imply today, right here on our computer screens. The message has many data already surpassed, as Facebook users would already form not the [...]
Social media requires delicate approach 4 March 2010 Print Email Share Save David Edwards, planning director, Digitas London A shift away from campaign sites to community networks by major FMCG brands such as Coca-Cola and Unilever(nma 14 January 2010) is no surprise [...]
“What do you have in your hands?” he asks us at the end of the message Rick Warren, and immediately adds, “talent, background, education, freedom, connections, opportunities, wealth, ideas, creativity.” And yes, it sure hasn’t been for us. In an adaptation of [...]
We could assume a typical position in our country, and convince ourselves that the issue is really one of budgets. We could also say that our ideas are top-notch and that the problem is that clients don’t approve of anything good. We [...]
| View | Upload your own A few weeks ago I came across Rogelio Umaña’s blog with this rich, interesting and valuable Powerpoint document, with ideas and contributions to add to the arsenal of arguments and considerations when working with brands. So [...]
I’ve mentioned it before, and today I can’t stress it enough. Buckingham’s proposal makes sense, is simple and adds up in one direction: put your strengths to work to bring you to your full potential. His series of short films called Trombone [...]
After 97,009 page views on the blog in the month of January, and yesterday with 7,559, we are going to rest but not before leaving you with a commercial for F/Nazca Saatchi, Shake your body, to wish you a happy weekend.
When it comes to a store, a showroom or a supermarket, a branch or a showroom, the projected personality counts as much as the experience itself on its own floor. Sodimac, Ikea or Easy, to cite some recent examples of retail advertising, [...]
