All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
THE OPENHOUSE PROJECT PRESENTS “He Still Got the Whole World in His Hands How do we remain hopeful in a world that seems hopelessly broken? How do we continue to trust a God that seems conspicuously absent? How do we find peace [...]
Seth Godin points out that the Internet has killed mass advertising and resurrected a social unit of the past: tribes. These are based on common ideas and values, tribes empower ordinary people to lead and make big changes. He invokes us to [...]
I loved this video, which in a few minutes gives you the reality of the revolution that social networks imply today, right here on our computer screens. The message has many data already surpassed, as Facebook users would already form not the [...]
Social media requires delicate approach 4 March 2010 Print Email Share Save David Edwards, planning director, Digitas London A shift away from campaign sites to community networks by major FMCG brands such as Coca-Cola and Unilever(nma 14 January 2010) is no surprise [...]
“What do you have in your hands?” he asks us at the end of the message Rick Warren, and immediately adds, “talent, background, education, freedom, connections, opportunities, wealth, ideas, creativity.” And yes, it sure hasn’t been for us. In an adaptation of [...]
Volcán Awards to the region’s advertising Tribu DDB was awarded as the best advertising agency of the year. It also won awards for best radio campaign and best illustration. Virtual Pilgrimage’, by Jotabequ Grey agency, was the best interactive work. Rating: 2 [...]
I have a lot of time to write with an idea or two in mind. This is why starting a paragraph today without one is suddenly extremely amusing to me. I have no idea where I’m going or what I intend to [...]
Today, the news of a new commercial by Tribu DDB for their client El Verdugo is published in La Nación. The fourth commercial in the story of the arm wrestlers and the Paganini family is a social phenomenon that we love to [...]
An influencer is a person, male or female, who has the ability to think differently and a new way of expression. It is someone who can take a brand, an idea or a concept and bring it to everyone’s attention. An influencer [...]
The screen shot presents an unexpected winner. In the past Volcano was the first surprise that many of us agreed to celebrate. The best work of the Festival went to House Rapp for his case for 3M with a surprise Volcano, as [...]
A couple of years ago we tried to make it to the shortlist in print with Aceite Salat, and failed. This year we are back with Protecto and Videocentro, even though we know it is very difficult to make it to the [...]
When it comes to competing, without fear of being wrong, Tribu is always in first place. Not necessarily to win, but to give it their all trying. Check out the pieces for Protecto competing in the upcoming Cannes Lions 2011 Festival, after [...]
