¡Fantástico! ¡Fenomenal! Me acaba de llegar la información completa de las inscripciones de agencias costarricenses participando en Cannes, para un récord total de 105 inscripciones en el máximo festival creativo del planeta.
No hace mucho me lo preguntaba: ¿llegaremos a 100? También hasta hace un par de meses también me lo cuestionaba: ¿Habrá León para Costa Rica en junio? Como corresponde, a la vez, no podríamos pagar el precio de ser pesimistas.
La COMUNIDAD es la representante del Cannes Lions en Costa Rica, así como su principal turbina en compañía de La Nación, quien patrocina el Young Lions Competition. En el 2012, con récord de delegados en Cannes, de participación en Young Lions y Young Marketeers, récord de inscripciones y con el primer jurado costarricense participando, lo que sigue es traernos muchos Leones al país.
Hoy está confirmado que Costa Rica es un país que se encendió, llegó al Cannes Lions hace unos 5 años y ahora confirma que ha sido para quedarse. Así que mis queridos amigos y amigas, apuesto una ceja a que vienen más Leones para nuestro país.
Con las disculpas del caso por el desastre de formateo que se arma al postear una tabla de Excel, estas son las inscripciones confirmadas de la pequeña, creativa, competitiva y encendida Costa Rica:
| COSTA RICA | |||
| FILM LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| COUCH | GOLD’S GYM | GOLD’S GYM | JOTABEQU GREY San José |
| FRIDGE | GOLD’S GYM | GYM | JOTABEQU GREY San José |
| TACO | GOLD’S GYM | GYM | JOTABEQU GREY San José |
| COSTA RISA | STRATEGIC ADVANTAGE CONSULTING GROUP | FISCAL PLAN | FATHER COSTA RICA San Jose |
| PRESS LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| CHAIR | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| TABLE | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| CLOSET | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| DINOSAURS | KATIVO GROUP | WASHABLE PAINT | TRIBU DDB Heredia |
| TITANIC | KATIVO GROUP | WASHABLE PAINT | TRIBU DDB Heredia |
| VALLEY SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| DESERT SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| SNOW SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| FIST | JUMBO SUPERMARKET | HOTWEELS | OGILVY COSTA RICA San José |
| MUD TRACK | NATURE AIR | AIRLINE FLIGHTS WITHIN COSTA RICA | JWT COSTA RICA San José |
| WATER POOLS | NATURE AIR | AIRLINE FLIGHTS WITHIN COSTA RICA | JWT COSTA RICA San José |
| CROCODILE | LEGO | LEGO | SAN JOSE \ TBWA San Jose |
| SPACESHIP | LEGO | LEGO | SAN JOSE \ TBWA San Jose |
| TRACTOR | LEGO | LEGO | SAN JOSE \ TBWA San Jose |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| PILOT | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| COCOON | THE NORTH FACE | ALEUTIAN 3S | OGILVY COSTA RICA San José |
| ELEPHANT | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| TITANIC | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| ASTRONAUT | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| SINGING IN THE RAIN | VISINA | OPTICAL | JOTABEQU GREY San José |
| FLASHDANCE | VISINA | OPTICAL | JOTABEQU GREY San José |
| ANGELS | FLORIDA ICE AND FARM | DESIGNATED DRIVER PROGRAM | JOTABEQU GREY San José |
| CROCODILE | LEGO | LEGO | SAN JOSE \ TBWA San Jose |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| CHAIR | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| TABLE | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| CLOSET | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| OUTDOOR LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| REMOTE CONTROL | PANASONIC | FLASHLIGHT | PUBLIMARK LOWE San José |
| CONTAC LEN | PANASONIC | FLASHLIGHT | PUBLIMARK LOWE San José |
| WEDDING RIN | PANASONIC | FLASHLIGHT | PUBLIMARK LOWE San José |
| FAMILY | HYUNDAI | HYUNDAI CARS | JOTABEQU GREY San José |
| SHE DEVIL | HYUNDAI | CARS | JOTABEQU GREY San José |
| RACING | HYUNDAI | CARS | JOTABEQU GREY San José |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| PILOT | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| UFO | COMPAÑÍA NUMAR | CAFÉ 1820 | GARNIER/BBDO San José |
| FENCE | COMPAÑÍA NUMAR | CAFÉ 1820 | GARNIER/BBDO San José |
| CLIFF | UNIMAR | CAFÉ 1820 | GARNIER/BBDO San José |
| CHAIR | KATIVO GROUP | MADETEC. WOOD PRESERVER | TRIBU DDB Heredia |
| TABLE | KATIVO GROUP | MADETEC. WOOD PRESERVER | TRIBU DDB Heredia |
| CLOSET | KATIVO GROUP | MADETEC. WOOD PRESERVER | TRIBU DDB Heredia |
| DINOSAURS | KATIVO GROUP | WASHABLE PAINT | TRIBU DDB Heredia |
| TITANIC | KATIVO GROUP | WASHABLE PAINT | TRIBU DDB Heredia |
| DESERT SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| SNOW SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| VALLEY SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| FIST | JUMBO SUPERMARKET | JUMBO SUPERMARKET – RETAILER HOTWEELS | OGILVY COSTA RICA San José |
| COCOON | THE NORTH FACE | ALEUTIAN 3S | OGILVY COSTA RICA San José |
| TRIPLE PUDDLE LANDSCAPE | NATURE AIR | AIRLINE FLIGHTS WITHIN COSTA RICA | JWT COSTA RICA San José |
| SINGLE PUDDLE LANDSCAPE | NATURE AIR | AIRLINE FLIGHTS WITHIN COSTA RICA | JWT COSTA RICA San José |
| ELEPHANT | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| TITANIC | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| ASTRONAUT | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| PILOT | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| RADIO LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| PUPPY | KATIVO GROUP | PROTECTO PAINT | TRIBU DDB Heredia |
| PLANE | KATIVO GROUP | PROTECTO PAINT | TRIBU DDB Heredia |
| BLEEP INTERVIEW | DUREX | DUREX PLAY LUBES | GARNIER/BBDO San José |
| BLEEP WORK | DUREX | DUREX PLAY LUBES | GARNIER/BBDO San José |
| BLEEP THANKS | DUREX | DUREX PLAY LUBES | GARNIER/BBDO San José |
| MELANY | DUREX | DUREX ULTRATHIN CONDOM | GARNIER/BBDO San José |
| KID | CHEVROLET | AVALANCHE CAR | PUBLIMARK LOWE San José |
| CAT | CHEVROLET | AVALANCHE CAR | PUBLIMARK LOWE San José |
| COLUMN | CHEVROLET | AVALANCHE CAR | PUBLIMARK LOWE San José |
| ROMANCE | VIDEOCENTRO | INDEPENDENT FILM RENTAL | TRIBU DDB Heredia |
| SCIENCE FICTION | VIDEOCENTRO | INDEPENDENT FILM RENTAL | TRIBU DDB Heredia |
| ACTION | VIDEOCENTRO | INDEPENDENT FILM RENTAL | TRIBU DDB Heredia |
| MELANY | DUREX | DUREX ULTRATHIN CONDOM | GARNIER/BBDO San José |
| KID | CHEVROLET | AVALANCHE CAR | PUBLIMARK LOWE San José |
| CYBER LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER PO BOX | JWT COSTA RICA San José |
| DIRECT LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| THE KIT KAT MOUSE | NESTLE | KIT KAT | JWT COSTA RICA San José |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O BOX | JWT COSTA RICA San José |
| REUSE/WHATDOIDOWITHTHIS.ORG | COFARMA | PLASTIGEL | McCANN ERICKSON COSTA RICA San Jose |
| SHARK FINNING | MARVIVA | NO TO SHARK FINNING | PUBLIMARK LOWE San José |
| GET YOUR BUSINESS ON WHEELS | VEINSA MITSUBISHI COSTA RICA | MITSUBISHI VERYCA | JWT COSTA RICA San José |
| GET YOUR BUSINESS ON WHEELS | VEINSA MITSUBISHI COSTA RICA | MITSUBISHI VERYCA | JWT COSTA RICA San José |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O BOX | JWT COSTA RICA San José |
| MEDIA LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| WAIT LESS | LEXMARK | PRO 901 PRINTER | JWT COSTA RICA San José |
| GET YOUR BUSINESS ON WHEELS | VEINSA MITSUBISHI | MITSUBISHI VERYCA | JWT COSTA RICA San José |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O. BOX | JWT COSTA RICA San José |
| THE KIT KAT MOUSE | NESTLE | KIT KAT | JWT COSTA RICA San José |
| GET YOUR BUSINESS ON WHEELS | VEINSA MITSUBISHI | MITSUBISHI VERYCA | JWT COSTA RICA San José |
| WAIT LESS | LEXMARK | PRO 901 PRINTER | JWT COSTA RICA San José |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O. BOX | JWT COSTA RICA San José |
| REUSE | COFARMA | PLASTIGEL | McCANN ERICKSON COSTA RICA San Jose |
| PROMO & ACTIVATION LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O BOX | JWT COSTA RICA San José |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O BOX | JWT COSTA RICA San José |
| TITANIUM AND INTEGRATED LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| WHATDOIDOWITHTHIS.ORG | LABORATORIOS COFARMA | PLASTIGEL – GELLING AGENT | McCANN ERICKSON COSTA RICA San Jose |
| DESIGN LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| REUSE/WHATDOIDOWITHTHIS.ORG | COFARMA | PLASTIGEL | McCANN ERICKSON COSTA RICA San Jose |
| PR LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| CALORIES FOR LIVES | ABBOTT LABORATORIOS | PHARMACEUTICAL COMPANY | JWT COSTA RICA San José |
| EPIDEMIC OF VIOLENCE AGAINST CHILDREN | CHILDREN’S NATIONAL HOSPITAL | RAISING PUBLIC AWARENESS | McCANN ERICKSON COSTA RICA San Jose |
| REUSE | COFARMA | WASTE MANAGEMENT | McCANN ERICKSON COSTA RICA San Jose |
| ECOROMERIA | EARTH UNIVERSITY | EDUCATION | COMUNICACIÓN CORPORATIVA KETCHUM San Jose |
| COSTA RISA | LUIS EDUARDO LORÍA ROJAS | FISCAL PLAN | FATHER COSTA RICA San Jose |
| EPIDEMIC OF VIOLENCE AGAINST CHILDREN | CHILDREN’S NATIONAL HOSPITAL | RAISING PUBLIC AWARENESS | McCANN ERICKSON COSTA RICA San Jose |
| CALORIES FOR LIVES | ABBOTT LABORATORIOS | PHARMACEUTICAL COMPANY | JWT COSTA RICA San José |
| FILM CRAFT LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| COSTA RISA | STRATEGIC ADVANTAGE CONSULLTIN GROUP | FISCAL PLAN | FATHER COSTA RICA San Jose |
| COSTA RISA | STRATEGIC ADVANTAGE CONSULLTIN GROUP | FISCAL PLAN | FATHER COSTA RICA San Jose |
| 105 | |||
Queridos amigos y amigas, colegas, competidores, como quieran llamarse, aunque me quedo con el primero: ¡éxitos!. GANAMOS MÁS SI GANAMOS TODOS.
¡Que se venga una manada de Leones al país!