One of the most important authors of recent times is undoubtedly Malcolm Gladwell. I recommend and celebrate him, as he brings powerful ideas to a world in permanent change at speeds never seen before. His ideas have strongly influenced the theory proposed by Kevin Roberts with Lovemarks, and in all its scope, he generates a simple, summarized and transformative vision.
In Tipping Point, Gladwell concentrates on that breakthrough moment when an idea becomes a trend, fad, habit change or transformation in an accelerated and vertiginous way. He takes the example of the epidemic and explains the reasons why many social waves are generated by a few. And because of this, he argues that many small things can make a big difference. This book was published 7 years ago, and today it has more validity and validity than when it was launched.
This is a brief summary that I found on the Internet, to encourage you to look for the book and consume it in favor of knowledge and especially, understanding. This summary comes from Microsiervos:
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Sometimes, without anyone knowing very well why, something becomes fashionable and suddenly sweeps, without the need of big advertising campaigns or anything like that; the author uses Hush Puppies shoes as an example, but a more recent one that you surely remember could be The da Vinci Code.
At other times, a small change in the attitude of the people or the people in charge of something like the New York subway bring about big changes far beyond what was predictable in terms of the level of safety of it or in terms of the level of adoption of smoking by teenagers.
These things happen like this, or at least that is the author’s approach in this book, because ideas, products and messages are like epidemics and are transmitted like a virus, and if they find the right conditions in the form of certain people capable of processing and transmitting that information or idea, if they are “sticky” and people stick with them, and the context is right, they suddenly reach a point where they explode, the frontier of success or the “tipping point” of the title, and then it ceases to be in the hands of only a few to become a mass phenomenon, with more spectacular results than the most expensive “traditional” advertising or awareness campaign that could have been launched with the same objective.
Always with examples to support the presentation to make it more entertaining and thus not limit it only to scientific studies and statistics, the author explains in detail these necessary conditions for something to reach its “tipping point”, describing the different types of people he is talking about, what information has to have to be catchy and the influence of the context in the whole process, providing at the end a different way of looking at many things and everyday processes, which is always appreciated, whether you share it or not.
Decidedly, Gladwell is entrenched in our list of recommended authors.

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If we are focused on bringing about change and spreading innovation, it is key to understand the power of the few on the behavior of the many. Influence, however, does not necessarily come from the opinion leaders, the ones who look the most advanced or seem like trend setters. As another author, Seth Godin, calls them, all you need is one or more “sneezers” to contaminate and propagate, for change to be initiated.
For all the arguments that Gladwell makes, elegantly and simply but precisely and convincingly, I firmly believe in the ability we have to gestate change and ignite transformation processes. All it takes is a few.
J
ProductWiki:
PRODUCT DESCRIPTION:
About the Author: Malcolm Gladwell also writes for The New Yorker magazine. Previously he worked as a reporter at the Washington Post.
The Tipping Point has been a significant best seller since its initial publication. Much of this is due to Gladwell’s clear prose and his cogent expression of how change can occur in society – and it would appear that the timing was right on the button: being launched in the late 1990s at a moment when society – through the arrival of internet, mobile phones – began an enormous process of change. It might be fair to say that where our generation regards 1968 as a pivotal year in modern social history – 1997 has produced an even bigger moment of change.
Gladwell’s thesis is that a small idea can spread to become a contagious ‘epidemic’ if it is sticky enough as an idea, and if it is lucky enough to be championed by a good mix of Connectors (people who know a lot of other people), Mavens (people who know a lot about a particular thing or things), and Salesmen.
Critics have argued that Gladwell’s thinking isn’t new. Indeed the early adopter concept was developed by Paul F. Lazarsfeld in 1940 – but Gladwell is the first to combine the various facets of contagion into one thesis, and for this he deserves credit.
Malcolm Gladwell (1963 – ): a United Kingdom-born, Canadian-raised journalist now based in New York City who has been a staff writer for The New Yorker since 1996. From 1987 to 1996, he was a science writer, and later the New York bureau chief, for the Washington Post.
Information from Wikipedia, more, including links, may be found at https://en.wikipedia.org/wiki/Malcolm_Gladwell , further information can be found at https://www.gladwell.com/ ; both sites include a picture.