In LatinSpots the headline of last November 3 reads: “Tribu DDB consecrated in Pregonero de Bronce”. Last October 13, the headline in Adlatina reads “El Taier Tribu DDB and Brahva won the Great Effie in Guatemala”. On June 23, La Nación headlined its news as follows: “Tico agency Tribu receives Bronze Lion in Cannes”, while on March 24, the headline of its news item read: “Tribu DDB is recognized as the best advertising agency”.

Good news brings prestige to any company. When the country’s newspapers publish about our campaigns, as has happened with Movistar and El Verdugo, the level of awareness rises and the name of the agency raises the value of its shares, at least and certainly the emotional ones. “Tome Chichí” Los Paganini, what a success!” said Teleguía on September 26th. When Tribu DDB is published as a sponsor of a climber attempting Everest, as it happened last January, the Tribu brand is once again nourished with good news.

Last week’s Bronze Town Crier once again generated good news, and this time for having achieved a resounding night in our favor. Last week ‘s article says in its headline: “Pregoneros de Bronce crowned the most innovative Costa Rican advertising”, and then tells of the winners, where Tribu even stands out with the main prize of the night.

Having said all this, who can say that good news doesn’t help? We’ve already written a lot about the value of the festivals, the awards, the encouragement of creativity and the benefit it delivers to clients’ brands. Today, however, give me permission to stick to one idea: awards are good news.

In the corner of the last arguments, since traditionally advertising agencies do not do paid advertising, all the good news that is published, in the long run, is advertising. We all know, there is no better advertising than word of mouth, and good news legitimizes it.

Good news is good news, and when it’s done for a brand, it’s good news too.