And he is seated at the right hand of the Father, playing ball. This is the origin of the great advertising campaign that gave rise to the power point (Good Publicity ppt) that has reached more than one of you in a decontextualized form.
The work was done by Ogilvy Singapore at the request of The Love Singapore Movement, a network of 150 churches of various denominations.
All this took place in a country whose government constantly monitors the spiritual development of the people and where religious leaders have their hands tied under (not so explicit) threat of imprisonment.
Despite all this context, Ogilvy accepted the challenge of turning Omnicient into Omnipresent. The international award-winning campaign (Cannes, London International Awards) was forced off the air by the government, making it the most talked about ad campaign in Singapore’s history. This was used to invade non-conventional media to continue “preaching”, which turned it into a classic 360 Degree Branding Case.
Very soon I will be sharing more of this campaign with all of you through the blog with emphasis on BTL that I’m working with Daniel Hernandez (Creative Director IPC Bates) to upload to the net.
Amen.
– YORSH