2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Sometime in late 2008, Diego Garcia and I joked at Tribu thinking about the spectacular combination that would be achieved if it were possible to add Tribu to DDB. We entertained the idea for a moment and put it in the basket [...]
We started talking since April and finally today we are officially DDB. As a Christmas present and precisely on vacations, now DDB in Costa Rica will have five letters in front of us: Tribu. Encouraged by this new stage in our lives, [...]
“We’re about celebrating the good, not about denigrating the bad,” said Terry Savage at the last meeting of Cannes representatives in London. At the same time, he returned to the subject of scams to review Cannes’ new policy on this much-debated issue. [...]
Among all the possible explanations that connect color to our lives, however, experts seem to agree that at an early age the variety of preferences is greater. In a class of 5-year-olds, when asked what their favorite color is, the answers will [...]
For the third year in a row, ASCAP will be at the Cannes World Representative Meeting in London. When I attended the first one in 2007, it was my turn to make a brief presentation. On that occasion we discussed our arrival [...]
With only a few days to go before the results of the Ojo de Iberoamérica are known, the Costa Rican finalists with a chance for Gold, Silver or Bronze are the following entries: El Ojo Promo PM7 – Positioning El cuarto de [...]
From ASCAP, the association of advertising agencies in Costa Rica, transforming processes are being developed today. These unify in a creative direction of projection, without a single agency giving up even for a breath in the fierce competition that characterizes us. In [...]
To participate in the Young Lions Cannes 2008, the pairs can be from two different agencies, from one university or another, professional or trainee, active in advertising or not, as long as they are between 18 and 28, at least one of [...]
Today appears published in La Nación the first ad of the Young Lions campaign in Costa Rica, creativity of Ogilvy. In the link www.nacion.com/cannes all the information. Spread the word, connect the dots, encourage your friends, participate. It’s a wonderful opportunity.
Here are the complete rules to participate in the Young Lions Competition of ASCAP and LA NACIÓN 2008. If you are between 18 and 28, this is an opportunity of a lifetime. Rules The YOUNG LIONS Competition belongs to the Cannes Lions [...]
Starting tomorrow, ASCAP and LA NACIÓN will become a single cause to encourage more advertising creativity in the country by starting the race to choose the duo that will represent us in the Young Lions Competition at the next Cannes International Festival [...]
