I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Would you blame yourself, is a perfect question for the headline of the print ad with which Maia and Jeniffer won Silver at the Young Lions press event in Cannes. Maturity and talent combined for our girls representatives in the Young Lions [...]
Don’t miss this campaign by JWT Argentina. I didn’t know it and like everyone at Debussy, I applauded it loudly for its fantastic creativity, fresh, happy and especially brave, because it’s not easy to guess how they managed to sell this idea [...]
With 40% fewer delegates this year, as well as 20% fewer entries, the world’s most important advertising festival did not emerge unscathed from the current global crisis. There is a different atmosphere and in general, I could say, more awareness, more contact [...]
With Gold, Silver and Bronze for DDB in the first two and JWT in the third, Costa Rica accumulated a total of seven Lions in just one year between the 2008 and 2009 Cannes festivals. During the conversations of the last hours [...]
With no confirmation of any kind, “Let’s Recover Peace” sounds strong for Gold at Cannes, so we are extremely excited to see another creative team on the main stage of the creative advertising world picking up a Gold Lion. If last year [...]
The first Costa Rican duo to compete at Cannes this week in the Young Lions Competition took home a spectacular Silver medal, after the pair from Portugal who won Gold. Maia Livov from Tribu and Jennifer Caldwell from Leo Burnett have achieved [...]
Barrio Bonito is a beautiful idea, with extraordinary ingredients that made it grow into an integrated initiative never seen before in the world. In other words, all we need is a trigger, one that provokes and then, people to make it grow. [...]
Costa Rica is obliged to detach itself from its purvidistic idionsicracy and its still-atranquila, to recognize that the world does not wait or call it, and for this reason, either Costa Rica goes to the world or it leaves us. It is [...]
You have to see this Bonna commercial, which in 1992 won the Grand Prix at Cannes and received the loudest ovation heard in the Grand Auditorium in the last 15 years. Creativity by Fabio Fernandez, today President and Creative Director of F/Nazca [...]
