I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
A few years ago Serrat said in a concert that the only way to overcome temptation is to surrender to it. Many laughed out loud, assuming it was true. However, in the joke lies the trap, for there are mistakes and there [...]
Congratulations to the participants and the winners. Congratulations to Lilli González and Ascap. To the Círculo de Creativos de Costa Rica, thank you for your professionalism and dedication. To the sponsoring agencies, thank you for going the extra mile. To La Nación [...]
I am delighted to share with everyone the finalist works of the creative duos competing for a space in Cannes. The only thing is that for the moment I haven’t identified which ones belong to whom, and for this reason, I’m only [...]
In this month of April, A Fuego Lento will surpass 100,000 page views, without controversy, without hosting anonymously or opening space for the circus that some sectors like so much. This month’s number, of course, is far from the 350,000 page views [...]
The Young Lions 2009 in Costa Rica is made possible thanks to Leo Burnett, Grafos, Jotabeqú, Ogilvy, Publimark, HWP and Tribu, as they were the agencies that decided to make an extraordinary and totally voluntary contribution, aware of their value and contribution [...]
The two contests that will result in the selection of the two winning teams to represent Costa Rica in Cannes are currently underway. With an active participation of the renewed Creative Circle of Costa Rica as responsible for the judging of the [...]
First he changed the world with Microsoft, and now he’s trying again from his foundation and with a new way of understanding our presence in it. Bill Gates is even funny in this conversation. For the richest man in the world, my [...]
Elizabeth Gilbert presents at TED her vision of the creative genius in you, what we expect from artists and geniuses, as well as her ideas for awakening that genius in everyone. As has been written about this talk before, it is really [...]
A few months ago we started an exciting project, and we have called it the Openhouse. It’s not a church, of course, it’s not a Bible study group or anything like what we know, it’s simply a new experience to connect with [...]
The Costa Rican Association of Advertising Agencies approved yesterday in an Extraordinary General Assembly, its opening to commercial communication companies, among others, public relations agencies, media centers, interactive agencies, btl and promotions. When ASCAP was founded 50 years ago, it brought together [...]
Manuel Gavilán Sánchez, that same don Manolo who always greeted us with energy and affection, who always asked me about my parents and entrusted me to bring them a greeting, the one who was a pillar in the advertising of our country [...]
“Our body naturally produces a hormone responsible for increasing joy and eliminating pain. for increasing joy and eliminating pain, this hormone is called endorphin. name of endorphin. Many times we have found ourselves enjoying a feeling of joy, happiness, and the desire [...]
