. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
This is a sense of timing, and understanding that if we are going to say something out there, we better do it by adding a direct, effective, inspiring and refreshing contribution. This is what Itziar Elizalde adds in expansion.com: Coca-Cola Spain has [...]
Here is a direct copy paste of a video and text I found on YouTube that is worth the 4 minutes and a bit it lasts. New Realism Economic conditions will profoundly affect our cultural context moving forward. As our creative content [...]
Del Campo Nazca Saatchi Saatchi has a bold and brave proposal to compete with the gigantic production budgets that come to Cannes in the beer category. I’m excited about this campaign and believe it will do very well at the big festival [...]
It was just in line, it competes and lines up as a very good performance option for Saatchi NY at Cannes. We’ll see, what do you think?
Little by little the favorites for the next festival in Cannes are beginning to appear, and among those that we will be publishing here, Wispa is a surprise and a gift. Tomorrow we will have JC Penney’s Doghouse.
Every Monday at Artecine Lindora, at 7:15 PM, The OpenHouse Project presents a fresh new experience to connect with God at the movies. And every Monday in March, the Twisted series brings extraordinarily relevant talks. If you live or work in the [...]
Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s [...]
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the [...]
In the year in which Apple celebrates 30 years of having launched Macintosh to the world, a new Apple commercial has come to fill our spirits with poetry. This time it is with the text of an excerpt from the movie Dead [...]
My maternal grandfather’s name was Clemente Alpírez Garay. I never knew him because he died in 48 when he was the victim of an ambush. He was shot while shouting “viva viva” to Don Pepe on his way back to the house [...]
From last year we found extraordinary examples to persuade you to invest in creativity, production and talent, if you are one of the people in charge of a brand. That brand could be a mass consumer brand, such as Red Bull or [...]
2014 brings us thousands and perhaps millions of blogs, tweets, images, videos and more, with proposals to make 2014 the best year ever. However, nothing will happen in the next 12 months that will surpass the upcoming World Cup in Brazil in [...]
