I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
Elizabeth Gilbert presents at TED her vision of the creative genius in you, what we expect from artists and geniuses, as well as her ideas for awakening that genius in everyone. As has been written about this talk before, it is really [...]
A few months ago we started an exciting project, and we have called it the Openhouse. It’s not a church, of course, it’s not a Bible study group or anything like what we know, it’s simply a new experience to connect with [...]
The Costa Rican Association of Advertising Agencies approved yesterday in an Extraordinary General Assembly, its opening to commercial communication companies, among others, public relations agencies, media centers, interactive agencies, btl and promotions. When ASCAP was founded 50 years ago, it brought together [...]
Manuel Gavilán Sánchez, that same don Manolo who always greeted us with energy and affection, who always asked me about my parents and entrusted me to bring them a greeting, the one who was a pillar in the advertising of our country [...]
“Our body naturally produces a hormone responsible for increasing joy and eliminating pain. for increasing joy and eliminating pain, this hormone is called endorphin. name of endorphin. Many times we have found ourselves enjoying a feeling of joy, happiness, and the desire [...]
London, 29th January 2009 – Entrant companies can now submit work to compete at the 56th Cannes Lions International Advertising Festival in all categories – Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo, Design, Titanium, Integrated and the new PR Lions category. [...]
I have just returned from the closing party of the Antigua Festival, with a mixture of emotions that although I find positive in the final balance, they originate in satisfactions and also frustrations. First and foremost, Costa Rica’s role was visible, clear, [...]
Winning at Film is difficult, and yet, as this example shows, it is more than possible. We already know the formula: that the idea surpasses what has been done before and surprises us afterwards. This piece was bronze at Cannes 2008, it [...]
Today began the Antigua Festival in Guatemala, organized by UGAP. With almost a thousand pieces participating from agencies all over Central America, the organization and enthusiasm in this city is simply contagious. After our meeting yesterday of FECAP, the Central American Federation [...]
