I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
It’s in ourselves!
Surpass 2008!
This commercial is going to grow and grow and grow, because it’s preceded by a gorilla and because there’s more to it than meets the eye the first time around. Besides, how soon will we all be putting our eyebrows to the [...]
Saatchi Saatchi London reminds us of a powerful idea: life is for sharing. And it does so with a strong, inspiring, exciting, fun and very positive message for TMobile. Beyond the commercial, of course, the idea is extremely important and often forgotten. [...]
In Laura Chinchilla’s site, www.laurachinchilla.com, her movement lost the opportunity to make a good first impression on me, and with the discourse of unity that she proposes, I think that she lacks an effective theme in the message in the electoral contest [...]
“Any person can be great, because any person can serve”, were the words of Martin Luther King, recalled by Obama in a message that was topical, enveloping and a broad invitation to participate in his inauguration. It is clear: Obama will be [...]
Last weekend I got the YouTube link with the new case prepared by JWT Costa Rica, under the direction of Christian Caldwell and his team. Clearly, they are once again betting on a case to compete and win in Cannes, now [...]
A Tim Berners-Lee se le atribuye la creación de la internet, o la www, world wide web. Acá su visión de lo que sigue, donde los números y los datos podrán encontrar el marco de vida para una nueva forma de convivencia, [...]
A everyone at Clandestina, best wishes for a successful weekend. Costa Rica needs more weekends like this one. like this one. See you tomorrow!
With the recently published cases of Imperial Silver and the Harricks Eater, reported in Christian Cambronero’s excellent blog, Fusil de Chispas, some pepper returns to our Costa Rican advertising micro patio, especially seasoned by the naivety of many comments from those who [...]
Today I received an email from a blog reader who did me the favor of directing me to the Modernista site, as he thought it was an excellent idea for this site, in combination with those of Tribu and its affiliates. Thank [...]
This is a sense of timing, and understanding that if we are going to say something out there, we better do it by adding a direct, effective, inspiring and refreshing contribution. This is what Itziar Elizalde adds in expansion.com: Coca-Cola Spain has [...]
