I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
There are commercials that are ruined at the end, as possibly happened with this example of Unimed, which breaks the smile of its stories in sequence when it reminds us that it was just another commercial. Possibly the announcer was left over, [...]
With just days to go before we meet at Volcan in Costa Rica, the country’s premier advertising festival, I’m impressed by news such as Vega Olmos being hired by JWT and Bob Isherwood reinventing himself outside of Saatchi Saatchi. The world is [...]
Last week we received confirmation: Costa Rica will be able to send two creative duos to compete in Film and Print next year, so we at ASCAP are jumping for joy at this sensational opportunity, which is undoubtedly a response to the [...]
I have always preferred the sunrise, and in this message of multiple interpretation, I totally agree with the idea of rediscovering energy. This video comes to us from Saatchi Saatchi Paris.
The neglect in which I have had my blog, the tweets and even the kilometers on the streets have a simple explanation: I’ve been very busy! However, before a complaint with a tug of the ear today, I’m typing again in this [...]
A few years ago Serrat said in a concert that the only way to overcome temptation is to surrender to it. Many laughed out loud, assuming it was true. However, in the joke lies the trap, for there are mistakes and there [...]
Congratulations to the participants and the winners. Congratulations to Lilli González and Ascap. To the Círculo de Creativos de Costa Rica, thank you for your professionalism and dedication. To the sponsoring agencies, thank you for going the extra mile. To La Nación [...]
I am delighted to share with everyone the finalist works of the creative duos competing for a space in Cannes. The only thing is that for the moment I haven’t identified which ones belong to whom, and for this reason, I’m only [...]
In this month of April, A Fuego Lento will surpass 100,000 page views, without controversy, without hosting anonymously or opening space for the circus that some sectors like so much. This month’s number, of course, is far from the 350,000 page views [...]
The Young Lions 2009 in Costa Rica is made possible thanks to Leo Burnett, Grafos, Jotabeqú, Ogilvy, Publimark, HWP and Tribu, as they were the agencies that decided to make an extraordinary and totally voluntary contribution, aware of their value and contribution [...]
